We designed five interactive stations, each telling a story connected to Aveeno products, inviting guests to "put themselves in someone else’s shoes." Our goal was to translate each story into visually striking, Instagram-friendly spaces that turned the stories into a playful experience.
Each station highlighted a specific product:
Set 1: Teenage Bedroom – (The story) focused on the character’s acne.
Set 2: Winter – (This tale) highlighted sensitive skin and irritation caused by cold weather.
Set 3: Waiting Room – The protagonist, nervous before a job interview, experienced a rosacea outbreak.
Set 4: Bathroom – Showcased paraben-free, hypoallergenic shampoo and conditioner, suitable for all hair types.
Set 5: Carousel – Featured products tailored for babies and children.
Location
La Escondida de Palermo, Buenos Aires. Argentina.
La Escondida de Palermo, Buenos Aires. Argentina.
Agency
Grosomono
Grosomono
Year
2023
2023