To promote the launch of Stella Artois 0.0, a non-alcoholic beer, we designed an XL beer can that was placed at the iconic Argentina Open tennis championship. The installation held over 300 tennis balls, creating a visual and conceptual link between the world of sports and non-alcoholic beer. Not only did the installation stand out for its impressive scale, but it also reinforced Stella Artois’s presence in the sports world, associating the refreshment of a 0.0 beer with an active, healthy lifestyle.
Location
Buenos Aires Lawn Tennis Club, Argentina
Agency
Spark
Year
2024