The stand was inspired by the combination of the precision and tradition of tennis with the relaxed, social spirit of enjoying a Stella Artois. This contrast created a space that captivated with its balance between sophistication and a laid-back touch. The design blended noble materials such as iron, glass, and wood with sporty details, achieving harmony between luxury and dynamism. "Where the energy of sport met the calm of a toast."
Design & Architecture
- Indoor-Outdoor Connection: Glass paneling integrated the interior and exterior, creating a space where visitors could unwind with a Stella Artois while enjoying the vibrant atmosphere of the tennis championship.
- Color Palette: Light tones evoked classic tennis aesthetics, bringing brightness and elegance. Red and green accents referenced the world of Stella Artois.
Key Features
Three photo opportunities invited guests to interact and capture unique moments:
1. Interior Wall (Long Side): An installation fused iconic elements from both worlds—tennis balls, rackets, and Stella bottles—artistically arranged in a monochromatic composition.
2. Exterior Wall 1: Featured the Stella Artois logo formed with white tennis balls.
3. Exterior Wall 2: Evoked the layout of a tennis court, with the Stella Artois logo placed at the center.
Location
Buenos Aires Lawn Tennis Club, Argentina
Agency
Spark
Year
2025