TikTok hosted a workshop called #GetReadywithTikTok, aimed at showcasing best practices for creating health and beauty content on the platform. Attendees were challenged to create videos using four unique sets, each featuring health and beauty brands. Each set had its own theme and included interactive accessories to inspire creative videos. Guests entered through a black tunnel lined with circular mirrors, sparking intrigue and innovation.
Set 1: Beauty Studio
This space recreated the atmosphere of a beauty salon. Users could interact with props displayed on white carts. Stand by mirrors were chosen to create even more engaging photos.
This space recreated the atmosphere of a beauty salon. Users could interact with props displayed on white carts. Stand by mirrors were chosen to create even more engaging photos.
Set 2: Beauty Pop-Up
A storefront backdrop resembling a cosmetic shop was featured here. Makeup products were displayed on a mirrored table, enhancing depth and lighting for photography.
Set 3: Product Shooting
A table with three boxes offered different backgrounds and textures, perfect for close-up shots.
A table with three boxes offered different backgrounds and textures, perfect for close-up shots.
Set 4: Shower and Vanity Time
This set's highlight was a shower with colorful confetti that mimicked falling water, inviting playful interaction. Black and white totems displayed props and products, while a makeup station on the side completed the bathroom vibe.
Location
Artlab, Palermo. Buenos Aires. Argentina
Artlab, Palermo. Buenos Aires. Argentina
Agency
Spark
Year
2024