The Hyper Real collection, featuring high-performance skincare with exclusive Japanese peony extract, inspired the aesthetic of this campaign. Drawing from the purity of the peony, we used white as the central color theme.
To reflect the dreamy, ethereal feel of the campaign’s sky element, we created two hand-painted backdrops and a ceiling adorned with clouds, bringing the serene and elevated mood of the collection to life.
Location
Cuervo Café. Núñez. Argentina
Agency
Grupo Mass
Year
2023