For the first time, Betular Pâtisserie opened its doors at night, offering a special menu that featured chef Germán Martitegui’s famous mushroom shawarma and pâtissier Damián Betular’s exquisite cookies for dessert. Neighbors and guests indulged in a variety of sweet and savory delights, all paired with Stella Artois.
The challenge was to fuse Betular’s distinctive pâtisserie style with Stella Artois’s brand.
For the iconic window display, we created a giant chocolate box featuring oversized white paper cups, each containing small bottles of Stella Artois and Betular’s signature red packaging. 
In the patio, we set up a stylish photo area, using the existing staircase as a seating space. The setup was adorned with candles, cushions, and Gerbera flowers, creating the perfect backdrop for Instagrammable pictures with Stella Artois as the star.
Location
Betular Pâtisserie, Villa Devoto. Argentina
Agency
Spark
Year
2023